1. List the types of internal data you would need to have access to in order to make timely marketing decisions in your particular organization. (any organization)
2. List the key sources of market intelligence your organisation would monitor in order to determine if the market was changing in ways that would require a change in marketing strategy or tactics
3. Describe a market research project you would commission in order to understand more about the needs, wants and motivations of your consumers.
a. How would you implement this project as a piece of quantitative market research - why would you implement it this way
b. How would you implement this project as a piece of qualitative market research - why?