List the three approaches to product-related segmentation, Management Theories

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List the three approaches to product-related segmentation

Question: 1. List the three approaches to product-related segmentation. The three approaches are segmenting by benefits sought, segmenting by usage rates, and segmenting by brand loyalty.

2. What is the 80/20 principle? The 80/20 principle states that a big percentage (80 percent) of a product's revenues comes from a relatively small number (20 percent) of loyal customers.

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Management Theories: List the three approaches to product-related segmentation

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