Jill develops a new espresso machine, which she names “Quik Shot.” She also writes the operating manual to be included with each final product and she has a list of customers who are highly interested in drinking espresso. The packaging of her espresso machine comes in a distinctive triangle package colored in hot pink (the color of lovers) and bronze.
List the different types of Intellectual Property protections that are available to Jill and why you think so. If there is no protection for a given item - then list no protection. 12 points
1. New espresso machine protection
a. patents
b. copyrights
c. trademarks
d. trade dress
2. Names “Quik Shot” protection
a. patents
b. copyrights
c. trademarks
d. trade dress
3. Operating Manual protection
a. patents
b. copyrights
c. trademarks
d. trade dress
4. List of Customers protection
a. trade secrets
b. copyrights
c. trademarks
d. trade dress
5. Triangle Package protection
a. patents
b. copyrights
c. trademarks
d. trade dress
6. Web Site for product
a. domain name
b. copyrights
c. trademarks
d. trade dress