List six new-product strategy categories and provide


a) List six new-product strategy categories and provide Internet examples of each.

b) Why is value tied to the entire product experience?

c) What techniques can e-marketers employ to enhance new-product development?

d) Why do e-marketers often have difficulty estimating the revenues, costs, and payout or ROI of a new product under development?

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Financial Management: List six new-product strategy categories and provide
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