Problem
1. If people are not always rational decision-makers, is it worth the effort to study how purchasing decisions are made? What techniques might be employed to understand experiential consumption and to translate this knowledge into marketing strategy?
2. List three product attributes that can be used as quality signals and provide an example of each.
3. Explain the ‘evoked set'. Why is it difficult to place a product in a consumer's evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.