Just as a value proposition can be useful to a company, it can be valuable to a person.
In thinking about career advancement or a job search, writing a personal value proposition (PVP) can provide focus. It helps you understand what the job market is looking for and how well you stack up its needs.
Use the Microsoft Word worksheet, "Personal Value Proposition Worksheet" to write your PVP.
Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.
During the development of the Course Project, you have worked through the research, analysis, strategy development and marketing planning processes in order to collect valuable information. , In this phase of your course project, you will condense information into useful insight. The next components of the Course Project that you will complete are the Target Audience Profile and Value Proposition.
Target Audience Profile
List key characteristics that include relevant demographics, psychographics, technographics, firmographics (business) and geographics.
Write a "persona" description that accurately describes your primary target market.
Value proposition - Write value proposition statement using the templatefrom the online lecture.
Your paper should be 1-3 pages in length.
Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.
Save your assignment as a Microsoft Word document. (Mac users, please remember to append the ".docx" extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:
Jstudent_exampleproblem_101504