1. Which kind of restaurant is likely to have the greatest productivity per hour? Which will require the most advertising and promotion and the most dining room space per customer? Which has the greatest likelihood of the highest return on investment?
2. List five factors that together help formulate a restaurant concept.
3. How are restaurant image and concept related?
4. The desirability of a given restaurant location changes with time. Give three reasons why this is true.
5. What location criteria would you suggest for a restaurant featuring diet foods?
6. Describe how your menu will look when presented to guests.