Assignment: Purchase Profile
Describe in detail one of your own recent high-involvement purchases using the consumer decision process, demonstrating an understanding of the relationship between the individual decisions of consumers and the brand attributes and market positioning of products.
List and explain the five steps of the purchase process you went through, and the influences that effected your purchase decision. Use Consumer Behavior terms which demonstrate your understanding of Maslow's Hierarchy of Needs, the Situational Influences on decision making, the Household Life Cycle and the influence of marketing on your search process and evaluation.