Question: 1. List and discuss three features of cognitive learning. Write a minimum of 3 sentences about each feature.
2. (a) Describe what is meant by consumer involvement; write a minimum of 3 sentences about this; then (b) Describe (i) an ad that you have seen where the advertiser for the product regards the purchase as a low-involvement purchase for consumers; (ii) an ad that you have seen where the advertiser for the product regards the purchase as a high-involvement purchase for consumers.