Problem
Marketing plan for Airbnb: Airbnb is a rental service that delivers convenient, comfortable, affordable accommodations. Unlike traditional hotel booking sites, Airbnb offers different options, from a single shared room to an entire house/apartment. Airbnb has successfully appealed to younger generations and those who prioritize cost, convenience, and personalized experiences.
I. List and discuss the alternatives that were considered before arriving at the recommended strategy. Alternatives might include discontinuing a product, Re-branding, positioning as a premium or value product, etc.
II. Promotion/social media marketing
i. Advertising, including how much and which media.
ii. Public relations
iii. Promotional programs
iv. Budget; determine break-even point for any additional spending
v. Projected results of the promotional program.
III. Short & Long-Term Projections
The selected strategy's immediate effects, expected long-term results, and any special actions required to achieve them. This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.