(a) List and describe two factors that could influence a brand’s marketing communications in different cultures. NOTE: Marketing communications refers to the use of ads, sales promotions, publicity, social media and the Internet, and mobile marketing to communicate with consumers. Write 3-4 sentences for each factor, and
(b) Provide a screenshot of an Internet site or a social media platform for a US brand that you have seen that illustrates the potential for ineffective communication in another culture.
Pick one well-known American brand, and list and discuss three ways in which the marketing strategy for the brand would be different in a country outside the United States. Be sure to say which country you are talking about.
NOTE: Marketing strategy refers to decisions related to factors such as segmentation and targeting; positioning; product strategy; pricing strategy; distribution strategy; marketing communications strategy; and marketing research.