List and describe three of the characteristics of consumer


(a) List and describe the three types of consumer situations that influence buyer behavior; in each case provide an example to illustrate the type of situation; you should state at least three facts about each situation; and

(b) List and describe three of the characteristics of consumer situations; in each case provide an example to illustrate the type of characteristic. State at least three facts about each characteristic.

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Operation Management: List and describe three of the characteristics of consumer
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