Assignment
Choose two Each answer should be around 200 words long.
1. Explain primary and secondary data collection. List two advantages and two disadvantages of using primary data. If you were a marketing manager for a new day care center locating in an urban area, how would you go about gathering marketing information?
2. List and describe the steps in the consumer purchase decision process.
3. List and describe the steps in the Marketing Research process.
4. Name and describe (giving current examples) four major areas of the external environment that marketers have to be concerned and aware of.