In order to create an effective advertising strategy to appeal to that target audience, what do you need to know about that audience?
1. List a minimum of ten questions you believe would provide insight into your target audience. What do you need to know about the target audience in order to craft an effective advertising strategy that will appeal to them?
Tips:
Ask open-ended questions that begin with who, what, when, where, why or how. Never ask a question that can be answered with "yes" or "no".
Ask questions that give respondents a chance to talk and give you some insight regarding their behavior and attitudes regarding the brand and product / service category.
Your questions must be specific and relevant to your focus product / service and target audience.
2. Identify at least five research methods from Chapter 6 that you would utilize to conduct your research. Explain how you would utilize each research method.