List 2 and explain the challenges of market research in, Operation Management

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List 2 and explain the challenges of market research in

1. List 2 and explain the challenges of market research in global market.

2. At the heart of the market research process is a search for understanding. Sometimes management seeks answers to a particular problem. In other situations, an opportunity needs to be evaluated before committing resources. Which of the six steps of the market research process is the most important in committing to a strategic endeavor?

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