Questions:
Question 1
Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that
Answer
people in a specific group buy the product and are highly satisfied by it.
reference groups should be of little concern to the consumer.
reference groups are "in" and everyone should belong to at least one.
all products and brands are influenced by reference groups.
people in a specific group have tried the product and dislike it.
Question 2
Cognitive, affective, and behavioral are the three major components of
Answer
self-concept.
motives.
lifestyles.
consumer socialization.
attitudes.
Question 3
The three most widely recognized types of consumer problem solving are:
Answer
limited problem solving, extended problem solving, and routinized response behavior.
extended problem solving, enduring problem solving, and situational problem solving.
planned problem solving, impulse buying, and limited problem solving.
internal problem solving, external problem solving, situational behavior.
responsive behavior, planned behavior, and impulsive problem solving.
Question 4
In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called
Answer
selective inputs.
olfactory receptors.
information inputs.
perceptual motives.
psychological influences.
Question 5
In a buying center, purchasing agents or purchasing managers are also known as
Answer
gatekeepers.
deciders.
buyers.
users.
influencer
Question 6
When a business is making its initial purchase of an item to be used to perform a new job, it is known as a ____ purchase.
Answer
straight rebuy
reciprocal
delayed
new-task
modified rebuy
Question 7
Compared with consumer goods, marketers aiming at business customers
Answer
do not need to select target markets.
have an enormous amount of information available concerning potential customers.
have more difficulty in determining where their customers are located.
are restricted in the types of promotion they can use.
have more difficulty in estimating customers' purchase potentials.
Question 8
Inelastic demand in business markets refers to a situation where
Answer
demand for a given product fluctuates very little over time.
price increases or decreases will not significantly change demand for a given product.
demand for a given product fluctuates significantly over time.
demand for one product depends heavily on the demand for another product.
supply for a given product cannot keep pace with the demand for it.
Question 9
The purchase of products from a foreign source is called
Answer
exporting.
dumping.
importing.
licensing.
venturing.
Question 10
The Common Market of the Southern Cone (MERCOSUR) includes countries from
Answer
Africa.
Asia.
Central America.
South America.
the Pacific Islands.
Question 11
Many marketers claim that ____ will become the world's largest market.
Answer
Japan
the United States
China
Thailand
India
Question 12
A limit on the amount of goods an importing country will accept for certain product categories during a specified time period is called a(n)
Answer
exchange control limit.
embargo.
quota.
import tariff.
balance limit.
Question 13
____ is a term that refers to the use of digital media to obtain opinions on the needs of potential markets.
Answer
Opinion gathering
Digital instruments
Futurism
Outsourcing
Crowdsourcing
Question 14
____ are online users who do not participate in any digital online media.
Answer
Collectors
Spectators
Inactives
Creators
Critics
Question 15
LinkedIn is a social networking site geared toward
Answer
Millennials.
teenagers.
singles.
professionals.
retired people.
Question 16
Marketing strategists say businesses ____ consumers via social media
Answer
should connect to
should avoid recommendations from
should ignore the advice of
should stay away from
should control
Question 17
A(n) ____ is a concept, philosophy, or image.
Answer
product
good
idea
service
issue
Question 18
In marketing, family packaging means
Answer
packaging products in a quantity suitable for use for an average-sized family.
putting a set of related products all in the same package.
making all of a company's or product line's packaging look similar.
putting the same brand name on all a company's products.
designing and selling only products that are related.
Question 19
Minerals, chemicals, timber, and agricultural products are considered
Answer
process materials.
accessory materials.
MRO supplies.
component parts.
raw materials.
Question 20
Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.
Answer
component parts
accessory parts
raw materials
process materials
MRO supplies