Based on the following company: “BMW AG”
Part I (Approximately 1 Page):
Make an analysis of the extensions in a list form and then explain why you have listed them as line extensions or brand extensions. In order to do this, you will need to explain what you think the brand stands for. You will therefore need to do some research on the company (this should not be your personal opinion of the brand). You do not need to cover all of the products of a brand if there are many. But you do need to give an idea of how far the brand is stretched and how each of the product lines is filled.
Part II (Approximately 1 Page):
Write a short 1-page analysis of the brand based on the next question: Line Extensions (how do the pros and cons of line extensions apply to your brand and product? Would it be a good idea to launch further line extensions?)