Case Analysis:
Students will complete several written case analyses as individuals. The core bases for evaluating case analyses are: completeness, clarity of expression, relevance, integration, and insight. Considering the availability of word-processing tools, appropriate grammar, punctuation, sentence structure, and spelling are expected. All written assignments are due at the beginning of the class session. The written analysis is limited to five, double-spaced typed pages plus exhibits. The analysis must be professionally written and presented.
Here are some important guidelines for your written case analysis:
You do not need to conduct outside research for the case analysis. In fact, you should pretend that you are facing exactly the same situation and information presented in the case.
Read the case more than once. Figure out and explain what the most important issues are.
Conduct a comprehensive analysis of the current situation. Make sure you consider the key external and internal factors affecting the entrepreneur (do not leave any critical variables out of the analysis).
Identify the alternative solutions available and discuss their pros and cons.
Identify what you consider to be the best alternatives available to the entrepreneur using the case data, logical reasoning, and creative thinking. In so doing, be sure to explain why this is the best solution and what are the problems with the other alternatives.
Define and explain the course of action that you think the entrepreneur should follow. (Your conclusions should fit logically with your analysis of the situation). Explain how your suggestions may be implemented