Problem:
As the leader of your small company that imports and distributes (B2B) power tools, you are considering moving into the B2C space. You've been in the B2B market for 15+ years and you are set in your ways however, you are longing for a change.
Leveraging the 4 steps to change your mental model mindset, write a paper (APA format) that details how you would arrive at the decision to go-ahead with moving into the B2C space for your power tool business. Be sure to include what changes you would make to support your decision, ensuring success.