Assignment:
Question 1. The fours I's-issues, institutions, interests and information-that characterize the non-market environment, develop an analysis of the fast food industry using McDonald's as your primary focus.
Your answer must be a minimum of 500 of your own words. APA format on page 20 in the textbook
References:
Baron, D. P. (2010). Business and its environment (6th ed.). Upper Saddle River, NJ: Prentice Hall.
Question 2. Since 2001, the nation was made aware of the levels of corporate malfeasance, corruption and illegal activities, the ‘cooking of the books' in terms of accounting practices, and a host of other problems from excessive CEO payments to firm shareholders losing most if not all of their investment gains. Using the chapter information as a framework, develop a plan for bringing about corporate responsibility and accountability to all shareholders. Be specific in your arguments. At the conclusion of your points, develop a short, impassioned speech you would give to people to support your ideas.
Your answer must be a minimum of 500 of your own words. Use APA format cite all references
References:
Baron, D. P. (2010). Business and its environment (6th ed.). Upper Saddle River, NJ: Prentice Hall.