Let's hear about your experiences in selling interactions - either as a sales person or as a customer. Provide an example of a situation you've been in, and identify the characteristics that fit with either "old selling" or "new selling". For example have you ever bought a vehicle and felt disadvantaged by the way the sales person tried to manipulate you into buying something that wasn't right for you? Or if you have been a sales person, did you adopt any of the "new ABCs" of selling in a sincere effort to help a customer meet their needs?