Q1. Certain consumer characteristics - income, education, culture, etc. - can have an influence on the buying process.
Let's focus on cultural factors. What are some culture-specific aspects that might be of interest to marketers?
Q2. Your textbook describes business markets as being characterized by closer buyer-seller relationships.
What is your view on relationships in this context? In your opinion,what are some of the benefits from creating close relationships with one's suppliers or organizational customers? What are some of the downsides?