Replicating Massive Success
Let's discuss internationalization through an example, Chipotle Mexican Grill: Can Chipotle replicate its massive success within the US in overseas markets?
Answer the following questions:
- To what extent is the Chipotle restaurant concept, its strategy, and its business system suited to overseas markets? Do overseas consumers have fundamentally different preferences from those in North America?
- Can Chipotle recreate in overseas markets the resources and capabilities that make it so successful in the US?
- If overseas opportunities are attractive to Chipotle, how should the company adapt its US strategy and organizational model to meet the circumstances of foreign markets, and what mode of entry should it adopt?
Answer needs to be roughly 150 words.