Lets assume the us economy continues to limp along with its


Lets assume the US economy continues to limp along with its 1-4th year of stagnation. Economic growth goes on but is in the 1-2% range while Asia and Latin America grow at 7 and 8% respectively. As marketing chief of a global package goods company, do you market the same in the US as elsewhere? Do you price your products similarly across the world?

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Marketing Management: Lets assume the us economy continues to limp along with its
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