Question 1:
Let's assume that Amazon.com is contemplating to expand in Paraguay, a country with low levels of internet access.
1. If you were an advisor, would you recommend this expansion? Why or why not?
2. Regardless of your answer to 1.1, let's assume that Amazon.com has decided to enter this market. Again, they've come to you, and they have asked you for advice as to how to do it and what products to emphasize and on what markets segments to concentrate. What would you recommend and why?
Question #2:
Harmony Inc. is an interior design firm specializing in the interior design of luxury homes, corporate offices and hotels. They have a web site and they are using a variety of techniques to promote their business.
1. Are they practicing niche marketing or micromarketing and why?
2. Create (describe) a viral internet advertisement to create and promote the best possible brand image for this company.
Question 3:
Jason Murray has an idea for an internet business. He wants to create a company called "True Dreams, Inc." The idea is the following: At any given time there are plenty of people who dream of some experience that is beyond their means due to financial constraints (the company will not deal with desires that are illegal, unethical or of poor taste). These people will submit their desires to the company's web site. The company will act as a broker asking for businesses to become the official sponsor in helping this person fulfill his/her dream experience. In return, the sponsor can utilize any publicity from this for their purposes.
1. As we know, marketing focuses on exchanges. List all pairs of exchanges for this business by identifying each party for each exchange and identifying what each party gives and what it receives.
2. What would be the sources of income for True Dreams, Inc.?
3. What can True Dreams, Inc. do to protect itself from imitators and to maintain a competitive advantage?