Let’s say you work in an airline that wants to determine how satisfied flyers are with the airline’s overall service. You decide to obtain feedback on passenger satisfaction by distributing a 5-8 question questionnaire to passengers.
a. Design the questionnaire. It should fit on one page. Provide a short rationale for the study, brief instructions, and 5-8 questions. Your questionnaire should look very close to the questionnaire that would actually be distributed.
b. Who would you target to respond to the questionnaire?
c. How would you distribute and collect the filled out questionnaire?
d. What kind of information would you derive from the distributed questionnaire? e. How could you use the information?