Let me take an example from automobile industry in Indian market.
It's known the competition is intense, and all players except Suzuki are making lot of efforts to increase market share.
Now, can you share thoughts on what would be the key strategic focus for small players so that they increase market share?
Can it be more on customer focus, customer services, operational excellence, alliances, supply chain etc.?
Please provide examples along with the guidelines, and let it useful to make a call on priority list for execution in current scenario?