Leon festingers social comparison theory suggests that we


Leon Festinger's social comparison theory suggests that we compare ourselves to members of a reference group in order to assess our own behavior. (a) In thinking about your own tendencies to engage in social comparison, can you identify different reference groups that you use to assess distinct kinds of behavior (e.g., academic performance, athletic performance, etc.)? (b) What does your choice of reference groups tell you about the concept of social comparison?

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Business Economics: Leon festingers social comparison theory suggests that we
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