Lenovo differentiates its products in the marketplace


Question 1: Evaluate the pros and cons of choosing to focus on a master brand instead of a house of brands such as ThinkPad.

Question 2: Discuss has Lenovo differentiates its products in the marketplace (innovation, efficiency, both, something else).

Question 3: Discuss how Lenovo can use Thinkpad to build the Lenovo brand without hurting the Thinkpad brand.

Question 4: Discuss how Lenovo should position itself: As a new Chinese company? A combination of East and West? An international firm? Why?

Solution Preview :

Prepared by a verified Expert
Strategic Management: Lenovo differentiates its products in the marketplace
Reference No:- TGS01980977

Now Priced at $25 (50% Discount)

Recommended (95%)

Rated (4.7/5)