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French perfume producer L'Oréal has mounted a legal challenge to eBay for sales of fake products using its brand. L'Oréal argues that by failing to police fake products, eBay is in fact acting in concert with the sellers of those goods. Of course, eBay denies the claim saying that it is simply providing a trading platform and that the responsibility for looking after L'Oréal's trademarks should rest with L'Oréal.