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Learn more about big data marketing analytics and

Learn more about big data, marketing analytics, and successful integration

Read the Forbes article "Marketing Analytics Cheat Sheet for CEOs."
If you want to go deeper on the analytics discussed, peruse the optional Harvard Business Review article "Advertising Analytics 2.0."

Post to the forum below, answering the following questions:

Based on everything you've learned in this course thus far, do you think marketing is more art than science, or vice versa? Defend your point of view.
Does the art or science side of marketing appeal more to you? Why?

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Mathematics: Learn more about big data marketing analytics and

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