"Leading the way as the lifestyle and fashion destination of Southern California, Planet Blue encompasses all that is fashion, braided with the colorful threads of bohemian beach culture" (Planet Blue). In a short paper, address the following issues:
- Identify the marketing channels/supply chains that Planet Blue utilizes.
- What "virtual presence," other than its website, does Planet Blue maintain?
- What other multichannel venues should Planet Blue pursue in order to increase its market share?