“Innovation isn’t about new products, it’s about changing behaviour.” a. Do you agree or disagree based on your knowledge of local companies and their innovation attitude and the article in the link below? Justify (3 -5 lines only) b. Write a case study titled “A shout to local companies: Innovation isn’t about new products, it’s about changing behaviour: A Case study on “Name of the company, you used in your project.” (max 2 pages)Format: (Times New Roman 12, spacing 1.3)
You can use different references to make a good case study.