Problem:
Creative Code: We the members of the American Association of Advertising Agencies, in addition to supporting and obeying the laws of legal regulations pertaining to advertising, undertake to extend and broaden the application of high ethical standards. Specifically, we will not knowingly create advertising that contains:
False or misleading statements or exaggerations, visual or verbal
Testimonials that do not reflect the real opinion of the individual(s) involved
Price claims that are misleading
Claims insufficiently supported or that distort the true meaning or practicable application of statements made by professional or scientific authority
Statements, suggestions, or pictures offensive to public decency or minority segments of the population.
We recognize that there are areas that are subject to honestly different interpretation and judgment. Nevertheless, we agree not to recommend to an advertiser, and to discourage the use of, advertising that is in poor or questionable taste or that is deliberately irritating.
What do you think of this oath and do you believe that the majority of advertisers follow this code? Please use examples of advertisers that do or don't follow the code.