There are four questions that need to be researched and answered for this week's essay assignment. Makes ure your responses are as complete and detailed as possible.
1. How does Hormel use its Web site (www.hormel.com (Links to an external site.)Links to an external site.) to promoteits store brands? Is the site designed more to promote the company or its brands? Check out the Spam Web site at www.spam.com (Links to an external site.)Links to an external site.. How do you think Hormel is succesfully this brand that is often a puch line to a joke?
2. List the countries to which Levi Strausss & Co. markets through the Web site www.levi.com (Links to an external site.)Links to an external site.. How do the product offerings differ between the U.S. and European selections?
3. Lands End and L.L. Bean are renowned for their product guarentees. Find and read the exact wording of their gurarentees on their Web sites. (www.landsend.com (Links to an external site.)Links to an external site. and www.llbean.com (Links to an external site.)Links to an external site.). Do you think a company could succesfully compete against either company without offering the same guarentee?
4. Over 25 years ago, Tim and Nina Zagat began publishing leisure guides containing reviews of restaurants. Today the renowned Zagat guides still contain reviews of restaurants , but also rate hotels, entertainment, night life, movies, shopping and even music. Go to www.zagat.com (Links to an external site.)Links to an external site.. In you opinion, are Zagat survey guides goods or services? Explain your reasoning.