Rita Jenkins, president of the local Chamber of Commerce, had difficulty getting members to assist in running the organization. She felt it was because of lack of commitment to the Chamber. Her vice-president felt it was due to having too many meetings. The organization's secretary felt it was because there were several other professional organizations to which the members also belonged. If Rita wants to do research to determine the real reason why members do not want to run for office, she should begin by ________________.
A. Defining the problem
B. Holding focus groups of members of other similar organizations to determine whether the problems the Chamber is facing are universal or local.
C. Developing the marketing research plan that she would employ
D. Evaluating the advantages the Chamber officers over other similar organization.