Question 1: What are the key objectives for Eastman Kodak that encompass the operational, financial, human resource aspects of the business? How are these objectives essential to the success of the company within the Cloud service industry?
Question 2: What are Kodak's horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry?
Question 3: Determine five (5) ways in which pursuing a multi-business model based on diversification may increase profitability for the company.