1) Toyota, the maker of the Scion brand, using what kind of brand strategy with Scion products?
A. Blanket family names
B. Separate family names
C. Individual names
D. Corporate names
2) Brands can play a number of specific roles within a company's brand portfolio. For example, a __________ is positioned with respect to competitors' brands so that more important and profitable brands retain their desired positioning.
A. Low-end, entry level brand
B. Cash cow
C. High-end, prestige brand
D. Flanker
3) Which of the following is NOT an advantage of co-branding?
A. Helps position new products
B. Might contribute to overexposure of the brand
C. Generates additional sales from the existing target market
D. Provides more opportunities with new customers
4) In 2003, Toyota introduced its Scion brand with the aim of bringing younger buyers into the "family." This was a classic example of _________________.
A. Line cannibalization
B. Line featuring
C. Line padding
D. Line stretching
5) ___________ are formal statements of expected product performance by the manufacturer.
A. General guarantees
B. Open pricing statements
C. Warranties
D. Promotional statements