Problem:
To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a company's strategic plan. You require each employee to prepare the following sections of a strategic plan for any one of the corporation's four divisions. You intentionally gave them no information about any of the divisions and suggest that they pick a current leading competitor in that field, and are to assume they are in that company as they write the following parts of a strategic plan: Mission statement (copying an existing real company's mission is unacceptable), Industry analysis, SWOTT analysis, 2 perceptual maps Choose any 2 pairs of criteria that you think are important to plot. Explain why you picked those 2 pairs of criteria. The 4 corporate industries that each employee can pick from are the following: Auto industry, Pharmaceutical industry, Mass merchandiser industry, Home movie rental industry. Any ideas will be appreciated.