Problem:
The fourth key element of the 10-step planning process is to explicitly state the business's objectives in terms of the results it needs/wants to achieve in the medium/long term. Aside from presumably indicating a necessity to achieve regular profits (expressed as return on shareholders' funds), objectives should relate to the expectations and requirements of all the major stakeholders, including employees, and should reflect the underlying reasons for running the business. These objectives could cover growth, profitability, technology, offerings and markets.
What are some of the preliminary objectives that you can think of for Follett Higher Education Group (FHEG) that is the subject of your plan? How did you derive these objectives? What are the key success factors for achieving these objectives.