Question: After you read Chapter 5 (Developing a Global Vision), you will note that Internal Marketing is affected by a number of factors that a company needs to adapt for success. These factors include:
• Culture
• Economic environment
• Legal environment
• Technological environment
• Multinational organizations (e.g. European Union, WTO)
• And others
NOTE: You do not have to cover all of the above environment-related subtopics in your paper. Some may not relevant for the topic that you select from the list below.
Keeping the above in mind, write a 5-7 page paper about one of the international topics listed below. You should read at least five quality articles for this project (two of the five must be scholarly journal articles), incorporate them into the text, have short citations in the text with full references at the end of the paper.
Choose one of the following topics:
1. Global Expansion of McDonald's: Opportunities and Challenges
2. The Use of Sex in International Advertising
3. Soccer World Cup: Marketing Challenges and Opportunities (2018 World Cup is starting in Russia next week!)
4. Ambush Marketing during Global Mega Sporting Events
5. Brexit (British Exit from the European Union) and Its Implications
Please note the following:
1. Work in sections rather than one big essay.
2. The section titles up to you depending on the topic you select. The lists of environmental variables listed above are areas that you might want to look into. They are not necessarily section headings.