1. Select a company that you are familiar with. and in an essay format discuss the company's strengths, weaknesses, opportunities, and threats. Keep in mind that strengths and weaknesses are internal to the firm and opportunities and threats are external to the firm.
2. If you were the Managing Director of a medium-sized technology products company (for example: a manufacturer of PC peripherals such as monitors and printers), what approach would you use to enter a foreign market like Germany or the UK? How would you enter a market like Rwanda or Zimbabwe? Why would you use this (these) approach(es)?