1. Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company. This is an example of the ________ function of public relations.
a. press relations
b. lobbying
c. development
d. product publicity
e. public affairs
2. Suave ran ads featuring a woman with beautiful hair questioning "Suave or Matrix? Can You Tell?" This is an example of ________.
a. secondary advertising
b. comparative advertising
c. informative advertising
d. reminder advertising
e. buzz marketing
3. Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy.
a. pull; push
b. continuity; pulse
c. push; pull
d. pulse; pull
e. pulse; continuity
4. To succeed, an advertisement must ________.
a. have a significant budget
b. be placed during prime time
c. gain attention and be engaging
d. interrupt or disrupt
e. be high frequency