JWI 518 Marketing in a Global Environment Discussion Post- Jack Welch Management Institute
Digital Marketing Channels
NOTE: At the start of your discussion post, remind your peers of the company and product/service you have chosen for your marketing campaign.
Identify one competitor already in the marketplace with a similar product or service to yours. Respond to the below prompts:
a) What competitor did you identify and what product or service do they offer?
b) Which channels do they use to promote their product or service?
c) Do you think that their messaging is effective? Why or why not? Give examples.
Choose at least two digital marketing channels to promote and market the product or service chosen for your marketing campaign. Think through how you would leverage these channels, using the questions below to guide you:
a) What two digital channels did you choose and why?
b) How would you use those channels?
c) Create a brief "story" or idea to promote your product or service to customers
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Lecture-Notes.rar