Justin Manufacturing Company sells high-fashion clothing under the prestigious ‘‘Justin'' label. The company has a firm policy that it will not deal with any company that sells below its suggested retail price. Justin is informed by one of its customers, XYZ, that its competitor, Duplex, is selling the ‘‘Justin'' line at a great discount.
Justin now demands that Duplex comply with the agreement not to sell the ‘‘Justin'' line below the suggested retail price. Discuss the implications of this situation.