Justify your selections with supporting data


Strategy Selection

COMPANY: MICHAEL KORS

Now that you have completed the internal and external audits for the company you chose for this project, use the information to create a list of strategic objectives. From these objectives, generate a list of strategy alternatives.

Using the appropriate tools of strategic choice from your text and research, choose a course of action. Be sure to justify your selections with supporting data/information.

For this assignment, you should submit a FULL 2-3 page document containing:

• A list of strategic objectives

• A list of strategy alternatives

• Your strategic choice with appropriate justification

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Marketing Management: Justify your selections with supporting data
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