Justify the value of marketing plans as instruments that, Operation Management

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Justify the value of marketing plans as instruments that

Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.

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Operation Management: Justify the value of marketing plans as instruments that

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