Questions:
• Describe and justify the types of communication and social media tools you would like to use in the dissemination of your campaign (prescription drug overdose)
• Explain two reasons why the tools you selected are appropriate for your target audience
• Explain two ways you might adjust your public health message based on the type of social media you may use in your public health campaign
• Explain three reasons why it may be necessary to adjust your message depending upon age, community, and potential literacy levels of your target audience
• Describe two ways you plan to market your public health campaign