Assignment:
Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods' marketing strategy and tactics. Include the following:
• Identify the areas where additional market research is needed.
• Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods' marketing strategy and tactics.