Assignment:
According to Paul Greenberg, Amazon is the master of the 2-minute relationship and Boeing is the master of the 10-year relationship. Visit Website-boeing and amazon. From Greenberg’s statement and from the appearance of these Web sites, it appears that Boeing is committed to traditional CRM and Amazon to social CRM. Give evidence from each site that this might be true. Explain why the products and business environment of both companies cause this difference. Is there any justification for traditional CRM at Amazon? Why or why not? Is there any justification for social CRM at Boeing? Why or why not? Based on these companies, is it possible that a company might endorse Enterprise 2.0 but not endorse social CRM? Explain.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.